- India should automate the jobs it is best atA working argument for why protecting India’s strongest white collar sectors from AI may be the wrong development strategy.
- Why AI is an opportunity for IndiaA deeper look at how AI can accelerate India’s development through talent, productivity and new opportunities.
- Choosing TTS for a real time AI call is not a beauty contestA builder note on why voice quality, latency, controllability and failure behaviour must be judged together.
- Consistency beats intelligenceWhy I think the tortoise is misunderstood: it is not slow, it simply keeps moving in a direction.
- OMG: outcome, milestones, groundworkA simple way to keep activity from masquerading as progress.
- AI changes what a software company can charge forA working builder note on why AI agents make outcome pricing more natural than seat pricing in some workflows.

Ideas for a faster, more thoughtful world.
The tortoise is not defined by slowness. It is defined by consistency, direction, and refusal to stop.
Same questions. A longer view.investigation
India’s AI Moment
Can AI accelerate India’s development rather than simply threaten its jobs?
A 25 part research series with data, arguments, counterarguments and evolving conclusions. My working thesis: automate the mature sectors hard, and let the talent they free move into the parts of the economy India has never been able to staff well.
- Which Indian white collar sectors are most exposed to AI?
- Can AI help India take a larger share of global services rather than simply reduce headcount?
- Should India protect employment in IT and BPO from AI driven automation?

A brighter India
is a realistic
possibility.
the build
Lessons from
building in the real world.
I run three companies. The essays here come from what actually happened inside them: what worked, what broke, and what I would do differently.
- AskYara.aiAI agents built around your process and run for you. You pay per outcome.
- WhyOTP.aiConversational authorization for banks. Stops OTP fraud before the code is shared.
- MyNextHire.comRecruitment software for hiring teams. The company the other two grew out of.
Twelve first
principles.
The beliefs I work from and do not negotiate on. Not rules, but the way I think about the small decisions nobody writes down.
- 01 · Tortoise Always WinsMake small and consistent efforts.
- 02 · Aspire Big, Think GlobalDon't settle for mediocrity.
- 03 · Do More With LessBe smart about how I use the resources I have.
- 04 · Manage YourselfAlways know what your contribution to the mission is.
Recent
thinking
Essays on AI, building, leadership and frameworks. One idea each, answered early, with the reasoning shown.
Keep
moving.
How I think about
complex questions.
A principle tells me how to think. A framework tells me what to do on Monday morning. Each one is small enough to remember and grows out of one of the twelve principles.
All frameworksA longer view
on a faster world.
I am Vivek Jade: a technology founder, builder and lifelong learner, interested in how AI can create a more productive, inclusive and humane future, especially for India. This site is where I document the ideas I am exploring, the principles I use, and the lessons from things I am building.
Why the tortoise? Because it is not defined by slowness. It is defined by consistency, direction, and refusal to stop.
About me